Twitter is one of the most popular social media platforms, with more than 200 million daily users. So, definitely, it is a great idea to promote your business in front of Twitter’s mass audience.
However, it is not as simple as it looks. As so many users tweet a lot per day, you have to use some tricks to increase your tweet’s reach. So, how to use Twitter to promote your business effectively?
Below are the 7 most effective promotion strategies that can boost your business’s promotion to the next level.
1. Create a Business Twitter Profile and Share Promotional Content
To promote your business on Twitter you must have a specialized profile representing your business to the Twitter world. A well-managed business Twitter profile can gain audience trust for your business and brings top engagement from promotion.
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Now the fact is, how to create a business Twitter profile and how to make it stand out? Let’s see some important elements of a business Twitter profile:
1.1. Your Business Logo
A business Twitter profile must have a business logo as a Twitter profile picture. This helps the audience to know that this is an authentic business Twitter profile.
1.2. A Brand’s Voice
To enrich a business profile, using a brand voice is important. It helps to attract potential customers/clients to a business.
1.3. Your Business Website
To make your Twitter profile more authentic, include a link to your company’s website on your profile and at the bottom of each post. This can bring referral traffic from this social site. Not only that, but a business profile with a business website also builds trust with the audience.
1.4. Your Business Location
Without adding a business location, a business promotion can’t bring leads to a business. Because when you are promoting a business, some potential customers may want to connect with your business to get your service. That’s why it’s a must! But for online service businesses, you can skip it if you do not have any business locations.
1.5. A Brief Description of Your Business
To make your promotion successful, you must have a brief description of your business on your Twitter profile. People will come to your profile to know more about your business, and if you do not have a description on your profile, then your potential leads may not engage with your business.
1.6. A Header Image That Represents Your Business
Lastly, you have to create a stunning header image (Twitter profile cover photo) to make your profile look good. In the header image, you have to represent your business using eye-soothing graphics. Here, you can also add your business contact information and engaging words.
2. Understand the Twitter Algorithm and Maximize Promotion Reach
Knowing Twitter’s algorithms can give you a ton of benefits when promoting a business. Here, a well-organized Twitter profile always gets priority. Not only that, but an optimized tweet also plays a vital role. To optimize your tweet, you have to stuff the necessary information on it, use relevant hashtags, and add necessary multimedia.
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When an optimized tweet is published on Twitter, it increases the post’s reach; however, if the tweet fails to generate engagement, the post is likely to lose visibility on Twitter. Let’s see some factors that can affect your visibility on Twitter:
A tweet with a lower rate of likes compared to its reach can reduce your Twitter visibility. But for promotional posts, sometimes it becomes difficult to get enough likes. To get enough likes, you have to add information to your tweet that people want to know and also be careful not to overpromote it. However, you can also increase the credibility of your brand with high-quality Twitter likes. It may cost a little bit, but it can boost your promotion performance in a minimal time.
If a tweet gets retweeted, it gives a green signal to the Twitter algorithm, which increases visibility. For that, you have to add value to your tweeter that is worth retweeting.
2.3. Relevant Hashtag
Proper use of a hashtag helps a tweet rank visibly higher on Twitter searches. Not only that, but it assists Twitter in determining the relevance of your tweet, allowing it to reach a larger audience.
The more shares you get from a particular tweet, the higher its ranking value. As I previously mentioned, you have to add valuable information to your Twitter to make it valuable in front of audiences. Doing so will increase your Twitter share and ultimately improve brand visibility.
2.5. Profile Visits
Lastly, profile visitors also add value to Twitter because they are a reflection of Twitter engagement. You may think getting a profile visit is not an easy task, but this is not that much harder. Tweeting about people’s interests and providing value can easily result in a significant number of profile visits. Furthermore, if your promotional tweets drive more traffic to your business profile, your promotional tweets will be more visible on Twitter.
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These are some common factors that can increase your Twitter visibility. But there are so many of them. By offering value and creating informative promotional posts that are worth sharing or retweeting, you can easily pass Twitter’s requirements to increase visibility.
3. Run a Business Campaign
Running a business campaign on Twitter is an effective way to promote a business. It brings top-level engagement and increases brands’ visibility like magic. There are so many different ones that work, but some of the most effective ones are listed below:
3.1. Offer Exclusive Deals
Offering exclusive deals only on Twitter attracts a lot of people to grab the deals. Not only that, sharing the offer outside of Twitter directs people to specific tweets to learn about the deals. This top-level engagement can obviously make a business promotion very successful.
Who doesn’t love something for free? Everyone does! Giveaways are an effective form of business promotion that is done by offering something free only to Twitter followers. To get these promotional gifts, people start hunting down business Twitter profiles and following them. This promotion may be a bit costly, but it brings surprising brand engagement.
A relevant business quiz is a great way to attract the most relevant followers to your tweets. As people love to participate in any type of quiz, it works great. So, creating a quiz to promote a business is definitely an indirect way to promote a business.
3.4. Offer Coupons
A coupon is a code that can give an exclusive discount on a brand’s products. It is undoubtedly a good idea to share coupons using Twitter accounts to attract people to your tweets and grab deals. It helps a lot to bring new customers to your business and gives you the opportunity to give your best service to make a permanent engagement.
4. Collaborate With Relevant Businesses
Collaboration is always a great idea to increase a business’s reach to a mass audience. By collaborating with a business that is relevant but not the same, you have the opportunity to attract other businesses’ Twitter followers and give them a taste of your service. This strategy benefits both businesses at the same time.
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5. Use Twitter Ads
Using Ads is one of the popular methods of promoting a business on Twitter. But it doesn’t last long if you fail to create an interesting and valuable tweet. For that, you have to create a tweet applying a strategy that can bring engagement and then boost it using Twitter ads.
6. Be Active in the Twitter Community
Being active in the Twitter community is another way to effectively promote your business on Twitter. You know what community means! A group of people with the same interests. So, if you are active in a community that is relevant to your business, it means you are in a group that is your possible client/customer.
So, you have to be active in the relevant Twitter community by sharing knowledge, joining discussions, answering questions, and offering great deals. If you can be an active member of a community using a business Twitter account, then it can definitely give you effective promotion benefits.
7. Keep Up With the Trend
Promotion with trends is a very popular and effective way of promoting nowadays. If you are an active social media user, you can see how people use trends to promote business. As people flow with trends, a trendy promotion always catches their eye and attracts them to interact with it.
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So, how can you apply this strategy to promote your business on Twitter? Using funny or appealing words, you can promote your business offer on various trends. For example, you can offer a 14% flat discount on your service for Valentine’s Day on 14th February and share this with the Twitter community.
Now you know some of the most effective promotion strategies that you can apply on Twitter to promote your business. Enough reading! It’s time to apply! So, keep all the ways in mind and apply them using your business Twitter account to see impressive results.
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